4 min read
When Anthony Kossi and Laurent Darie came to the JACKALOPE festival two years ago, they knew immediately that they had found an ideal way to promote their brand.
The two friends, originally from France, moved to Montreal a few years ago. But they met 3 years ago in the Quebec metropolis. Immediately, both partners clicked.
“It was during a barbecue organized by mutual friends on the Plateau Mont-Royal (laughs). During this evening, we talked, talked and talked a lot,” says Laurent.
Passionate about fashion, skateboarding, cycling and music, they spent hours getting to know each other. Two creative minds, Laurent and Anthony wanted to start a business in their own image.
“I think that’s the vibe we set up between us. It’s our project, it’s as if we had a child […] We’ve travelled a lot and we’re open-minded about the world and different cultures. That’s what has linked us.”
That’s how IMMENSE Lifestyle was born, an urban fashion brand that resembles them.
“We wanted to wear what we liked on others. In what we do, there’s a hip-hop look, but also a bit of skateboarding. It’s a very urban look.”