5 minute read
These boards with a smiley face between two parentheses are everywhere nowadays right? They are produced by the local skateboard brand Heh
(click here to hear how to pronounce the name
) and that smiley face represents them perfectly. The following article is about a small brand that is getting big. A brand that started with a couple of friends wanting to have their own skateboard graphics that turned out to be a fast growing local brand.
Skating with friends
It was an organic birth in 2017 when a group of friends found a name and a logo without really trying to. The logo is simply a doodle that Luis, one of the cofounders used to make on his griptape because he does not like black griptape. The name is simply the sound that Luis’ friend made one day while a camera was pointed at him. That name and that doodle are now the official identity of a brand that the youth now wear proudly. The reason for their success also seems to be the open minded, friendly, laid back attitude of the two cofounders Luis Vado and Etienne Trudeau. These two and a bunch of friendly team riders make friends wherever they go and have a session and this attitude is one of the reasons for the growing popularity of the brand.