5 reasons why skateboarding is more popular than ever

June 24, 2020 / By yann

Skateparks are packed, it’s everywhere on social media and it was supposed to be making its entry in the summer Olympics. 2020 is the year of skateboarding. How can one explain the popularity of skateboarding? Why does everyone start skateboarding again? Who is getting back into skating?

This is a complex phenomenon so we had to investigate and it helped to talk about it with Adam Julien who sees the skate products come and go as buyer for Empire boutiques in the province (He is the one placing orders for the stores). Here are five reasons why skateboarding is more popular than ever.

TJ Rogers – JACKALOPE 2019
Photo : Dan Mathieu

1. More time on our hands

Adam called it “the covid effect”. People have more time, less work and since many other sources of entertainment are closed, it time to get back to the streets where you can skateboard. Little side note about spare time: most diehard skaters seemed to enjoy the extra time they had on their hands and most of them took advantage of it to log in extra hours on the boards. Many others picked up their old board or just bought a new one. Spare time is precious!

Gavin Bottger – JACAKLOPE 2019
Photo : Dan Mathieu

2. It’s accessible

A skateboard is not an expensive equipment so with the government’s financial support, many people had the idea to get a new one. Skateshop have just recently reopened and they are having a great beginning of summer because everyone wants a new skateboard. Kids buy their first boards, teenagers get set for a summer at the skatepark, adults get back to their first love and families are getting boards, rails and quarter pipes for the yard. The summer vacation budget gets reinvesting in skateboard gear!

Fay Ebert – JACKALOPE 2019
Photo : Dan Mathieu

3. It is a great way to exercise

Not everyone became a corona jogger. After the first two weeks of confinement inside, the weather became warmer and most people wanted to exercise outside. Learning how to kickflip again or simply how to roll and Ollie was the fitness training of many people. Skatepark located outside of Montreal were still opened and very popular. Some people even built ramps in their backyard but not all neighbors’ are down with skateboarding.

JS Lapierre – JACKALOPE 2019
Photo : Dan Mathieu

4. t’s cool, popular and now socially acceptable

Long before the Olympic committee was ever interested by skateboarding, believe it or not, it was not considered a cool discipline. One could argue it was always cool because of the unique way it allows to interact with the urban space, feel the acceleration sensation and balance. The days where punks and misfits only were skating are long gone. The discipline is now socially accepted and still cool for the right reasons. There is a great diversity of people skating and popularity will keep growing with the Olympics next year as well as the huge influence of such great ambassadors such as Annie Guglia, Matt Berger, TJ Rogers and JS Lapierre.

Annie Guglia – JACKALOPE 2019
Photo : Dan Mathieu

5. Girls rule!

This might be a major factor. There are so many girl and women skateboarders now and it is extraordinary for the skate culture. Girls skater bring such a new and powerful energy. It could be argued that skateboarding is still a bit more rebellious when you are a girl. So that is cool. A girl skateboarding breaks the stereotypes even more. Girls skaters are maybe even more rad then guys when you put it that way. Long live equal representation of the sexes in skateboarding and who cares about gender stereotypes anyways.

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